Ave Maria School of Law
This project involved creating an assortment of recruitment materials for the 2015 incoming class based around the theme "Preparing you for Success". I began the process by designing the viewbook using the idea of students progressing through the Law School and how each step was preparing them to become successful lawyers and members of society. This was accomplished by a progression track that ran throughout the book leading the user through the many benefits and services AMSL provided to their students to become successful. This point was further punctuated by profiles on successful current students and alumni about how they benefitted from a AMSL education. The follow up pieces include a bookmark with the stats of the current incoming class, and an invite to visit the campus and attend the Voir Dire event.